We connect manufacturers to regional buyers in Asia Pacific with local market insight, seamless logistics, and relationship‑first service.
Cleveritas specialises in representing quality manufacturers in the paper and cardboard industry across the Asia Pacific region. Founded by Markku Rauhala, with decaces of experience in manufacturing and regional distribution networks, Cleveritas bridges the gap between innovative manufacturers and dynamic Asian markets.
We provide local market insight, establish connections, and build lasting partnerships that drive growth for our manufacturer partners.
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[ About ]■
Why Choose Cleveritas?
30+ years of hands-on industry experience from production floors to boardrooms across Europe and Asia-Pacific
Established relationships with key buyers: direct connections to major packaging companies, converters, and distributors across the Asia Pacific region
On-the-ground market knowledge: practical understanding of regulatory environments, trade practices, and buyer expectations across countries
Technical depth: our team understands manufacturing processes, product specifications, and quality standards from the inside out
[ How WE CAN HELP ]Our Services
Market entry
Your launchpad into Asia Pacific.
Manufacturers with strong products looking to establish or expand their presence in Asia Pacific markets.
We facilitate your entry into Asia Pacific markets, navigating regulatory requirements, customs, tariffs, and initial market positioning to establish a strong foundation. Whether you're entering a new country for the first time or expanding from one APAC market to another, we handle the groundwork, identifying the right channels, qualifying potential buyers, and positioning your products competitively.
Business Development
Finding and winning the right customers.
Manufacturers ready to actively grow their APAC customer base with a dedicated, technically credible sales partner
Our team identifies and nurtures relationships with key decision-makers at major packaging companies, converters, and distributors across the region. Beyond introductions, we build a structured pipeline, manage ongoing engagement, and work closely with you to convert opportunities into lasting commercial relationships. Our technical understanding of paper and board products means we can represent your capabilities with genuine authority.
Partnership management
Protecting and growing what you've built.
Manufacturers who need reliable, ongoing representation and account management in the region.
We maintain and strengthen manufacturer relationships with key customers, ensuring satisfaction and long-term growth. This includes ongoing account management, regular market feedback, coordination on logistics and supply, and proactive identification of upsell and cross-sell opportunities. We act as your permanent regional presence, keeping you connected to your customers across time zones and cultural boundaries.
[ Industry Sectors ]Market opportunities
Asia Pacific is the world's largest and fastest-growing market for paper and paperboard packaging. Driven by rising consumer demand, e-commerce expansion, and a strong shift toward sustainable packaging solutions, the region offers significant opportunities for quality manufacturers.
Cleveritas operates across the full spectrum of paper and board products, with particular strength in:
Packaging board & Containerboard
Specialty & Technical papers
Converting & Printing
[ STRATEGIC INSIGHT ]Leadership
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Markku Rauhala
Founder & Managing Director
With decades of global experience, Markku founded Cleveritas to meet the increasing demand for specialised representation in growing Asia Pacific markets.
Markku brings extensive experience in manufacturing, supply chain management, and Asia Pacific business development.
With a well-established track record of building successful partnerships and expanding market presence across multiple countries, Markku founded Cleveritas to help quality manufacturers break into and thrive in Asia Pacific markets. His deep understanding of the paper and cardboard industry, combined with established relationships across the region, makes him the ideal partner for manufacturers looking to expand their Asia Pacific footprint.
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